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Standing out at a Job Faire can make a difference in your career search. Job Faires are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a SF Bay Area Career Fair in early 2010, 10 companies as showing up, and a major job search company has 82 job faires scheduled for 2010 across the States.

How do you rise above the crowd at a Career Fair? The rivalry can be considerable, but you can help yourself stick out from the herd with advance preparation. At AA-Careers, we have a straight-forward 6-step process to get ready. Plan to go? Here’s how to prepare:

First, research the companies that are going and pick your objectives. Use the internet to check out the organizations that are there beforehand. Go to their web sites and see if they have their openings listed. Pick a sound number to target, and get ready to spend an hour or more researching each one. It’s hard to do more than 10 in a day, and three or four is a much more reasonable target. For each company, you want to know: key product lines, recent news, and executive names. Try to see if you know anyone at the target companies. You will end up with with a page or two of research for each company/job.

Second, if there are job openings on the web, read them to see what the organization is looking for. Create a mapping of your achievements and skills to the demands of the job. Make the terminology match. If the hiring organization calls customers "clients", your resume should do the same thing. The achievements should be written in the style of the hiring company.

Third, create a ‘brief sales pitch’ for each likely company/position combination. Write down a ninety second ‘thumbnail’ that you can repeat verbally depicting why you are a special candidate for that job. You’ll use this in your resume and when you meet the company at the job stall.

Fourth, modify your resume for each position. The objective on your resume should exactly match the job you’re going after. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job prerequisites. Especially at a Career Fair, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be simple to see that you’re a fit based on your resume.

Fifth, rehearse your ‘mini-sales-pitch’. Collect your research and the resume for each spot – bring a couple of copies for each – and put each in a understandably marked folder. Keep them in a light briefcase or folio.

Finally, dress and prepare as if you’re doing on-site interviews. Dress well and be properly groomed. Avoid strong cologne or perfume…use any eau de cologne or scent meagerly, if at all.

Remember to smile, and good hunting!

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This type of marketing is akin to an auction website. Your site features merchandise and for this, every last purchase brings in cash. There is less effort required, very few overheads, it works whilst you sleep, and it’s simple to learn.

Firstly, you have to determine which items or niche market most suits you. To get this out of the way, identify what a particular set of people are going through, and then what solutions are available to help them. A simple way of accomplishing this is to search for specific narrow keywords; there are fewer internet searches for these as a rule, even so many more of these convert. If you need to find these crucial words and phrases, use Micro Niche Finder. Data gathered by Micro Niche Finder or other computer programs and software results in related terms in an extensive list format that you may focus on in order to get top listing on internet searches. Further information is also accessible by the program, for example search frequency, exactly how many different internet sites use those keywords, even competitor details. Ultimately, the information generated can help determine suitable domains, material for your site, and identify the greatest sales opportunities.

Next you need to build a website; but there are still fundamental things to do. Search engine optimization is absolutely crucial. Here Seo Elite information comes in. Competing web sites are analyzed by SEO Elite information which then offers advice on improving search results. With SEO Elite the info produced from the software indicates where you might find pertinent links, the most profitable keywords, and an extensive listing of sites for submitting articles to refer to. Succinctly, the data generated are the same kind of advice you might get from an experienced SEO professional. When you settle on your target market, design your product ads, and your internet site has been completed, then you are ready to get your website up in the search results. You’ll pick up regular payments and question why you always worried about money!

Affiliate marketing resembles an auction. Various good and services are advertised on your web site for this, each sale or lead brings in commission. It isn’t as much effort, very low overheads, it works while you sleep, and what’s even better, it is relatively simple to learn.

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The first step you need to take is to make up your mind which products or area most suits you. To do this, you need to find out solutions to issues a specific group of net users are experiencing, and which solutions are on offer to assist them. One of the best ways to find this easily is looking for unique long tail keywords; there are less searches for these in general, but they convert far more into sales.

These important keywords can be found by using Micro Niche Finder. Data collected by Micro Niche Finder or other computer programs or software makes associated keywords and phrases in a comprehensive list giving worthwhile targets to get a good ranking in the search engines and generate an increasing number of hits. Micro Niche Finder data will in addition let you know detailed figures on the keywords or phrases, the number of other sites using the particular word or phrase, even competitor details. Ultimately, the info returned can identify desirable domains, help you put together your internet site, and also point out desirable merchandise for you to sell. Building a website is next on the list; but it will take more than that. It’s essential to optimize your website to improve your performance on the search engines. Programs such as SEO Elite can make this less complicated. Competing sites are examined by the software which then provides advice on improving search results. With programs like SEO Elite, information created by the application advises you where to look for links, the most profitable keywords, and information on where to upload articles. In a nutshell, the results produced are the same kind of data that an SEO specialist would provide.

Once you have decided what target market you want to sell in, plan your product advertisements, and your web site is finished, then it’s time to significantly enhance your search results. You will pick up a steady pay check and you will wonder why you did not try this type of marketing before!

Why do many salespeople remain faithful believers in obsolete selling strategies? We are talking about intelligent, successful salespeople. People whom, if they opened their minds to a totally new concept, could easily double their income without working any harder. That question has puzzled and frustrated us during the 14 years that we have been in the sales training business.

We have trained a great many salespeople who have doubled and even quadrupled their sales. Most of them have recommended our training to a lot of their friends and colleagues. Usually a few of their friends and colleagues enroll in our training courses. But, that’s not we expected.

We expected that, when our graduates went back to their companies and had dramatic increases in production, most of the other salespeople would demand to learn High Probability Selling. We expected that their managers would want to replicate that kind of performance by training their entire sales force. But, that doesn’t happen very often. Most often, the other salespeople, and their sales managers will not believe that the tremendous increases in our graduate’s sales productivity is due to learning a new sales process. Rather, they believe that the sudden success is due to luck, or a previously hidden talent, or to an increase in motivation.

We couldn’t figure out why they just don’t get the reality of it. David B. Wolfe, a new paradigm marketing strategist from Reston, VA, addresses this phenomenon in a recent essay. It seems to be a question of which of their needs is more important to them. The following is an excerpt from David’s essay.

——————————————-

How often do you find yourself pressing a point that you know to the core of your being is right, only to be frustrated because some people just “can’t get it”?

Imagine you are walking down the street 450 years ago when a friend runs up to you and says it has been discovered that, “The earth is not flat! It’s round, like a ball. Not only that, it turns around the sun!” You tell your friend to go home and sleep it off because you know that from the highest hill or mountaintop the panoramic view shows no sign of the earth being round like a ball, and you know from first-hand observation that every day the sun shines it rises in the east and sets in the west in its daily journey around the earth.

Would you believe that some people schooled in societies like our own still believe the earth is flat? To see for yourself, type in “Flat Earth society” at Google. Those who believe the earth is flat do so because they need to believe so. After all, belief follows need.

We believe what we need to believe to have guidance in our pursuit of a sense of personal validity, safety and comfort. Once such a set of beliefs is in place, challenges to them are usually met with fight or flight responses. We argue in defense of our beliefs or flee from notions that contradict them. We are prone to denying ideas that contradict our beliefs any landing rights in our minds.

Much like Copernicus’s repositioning of the earth from the center of the universe around which celestial bodies revolve, most people of that day could not “get it.” As Albert Einstein said, “A problem cannot be solved in the same consciousness that produced it.”

©Jacques Werth, High Probability® Selling – All rights reserved.

Jacques Werth, author of “High Probability Selling,” is an internationally respected Sales Trainer and Sales Consultant. HPS graduates are excelling as Top Producers in over 70 industries. Visit http://www.highprobsell.com to read more articles, preview the book, and learn more about High Probability Selling.

It happens all the time, you hear someone over the telephone and you make a generalization about the person you are speaking with. It may not be fair and it is akin to judging a book by its cover, but it’s true nevertheless.

Within 60 seconds, people will make assumptions about one’s education, background, ability and personality based on their voice alone.

What type of impression is your “phone” voice making? Indeed there are two areas you should be aware of when speaking. One is “what’ you say, the other the “how” you say it. Studies show that as much as 87% of the listener’s opinion of you is based on your voice alone. That leaves only 13% allocated to what we are saying to make a positive impression. With numbers like these it is easy to see why your voice is so important in your career and personal life.

Today we live in a “voice mail” environment. We are playing “phone tag”, leaving messages and listening to voice mails left by others. It may take as many as 3-4 tries before actual contact is made and you have a conversation. By the time you do connect, you can be assured that other party already has formed an impression about you.

The following are some tips that will help you improve your phone voice and technique.

1. THIRD RING RULE: Answer the phone by the third ring or make sure you voice mail is set to pick up by the third ring. Today people are not inclined to wait much longer and will assume you are not available and hang up. Remember, as much as we think we don’t like voice mail, we like the option of leaving a message.

2. PROFESSIONAL GREETING: Remember the 87% rule above and make a good impression. Be aware of what you are going to say in the greeting. Then practice and rehearse BEFORE you leave the greeting on your answering machine. Be short and to the point. Don’t drag out the greeting. It is obvious you are “Out of the office or away from your desk” otherwise you would answer your phone. Consider leaving such statements out of your greeting unless you are actually away from the office, then say so and leave a date for your return. I recommend that you leave clear instructions as to what information you need from the caller. Reminder the caller to leave their phone number, best time to return the call and a brief subject.

3. PREPARE THEN ANSWER: Have a note pad and pen by your phone at all times. Write down the caller’s name and use it during the conversation.

4. BE AN ACTIVE LISTENER: Take notes, ask for correct spelling, etc. 5. PROMPTLY RETURN CALLS: Make it your personal goal that you will be one that returns phone calls. This may very well be the most professional characteristic of all you can develop. Set a goal to return phone calls within 4 hours, it will make a positive statement about you and your image.

6. CHECK YOU MESSAGES: Check your messages several times a day. Learn how to dial in from a remote phone to get your voice mails. Many times the caller is facing a deadline and your information may be crucial for them to complete their assignment.

IT’S A TWO WAY STREET. When You Leave Messages For Others Remember These Tips:

1. SLOW DOWN: Don’t speak too fast. Slow down when you are leaving a message, especially if you have an accent. If you make your message hard to understand or if the listener has to replay it several times to get your message your reputation is slipping in their mind.

2. CLEARLY SAY YOUR NAME: Make absolutely sure the caller will understand your name. Consider spelling your name if hard to pronounce or is not a common name.

3. S-L-O-W DOWN: When leaving your phone number go slow. Most likely the listener is writing down your number, make it easy for them to do so. Repeat the number. Consider saying your number at the beginning and end of your voice mail. People will appreciate this.

4. LEAVE YOUR NAME, COMPANY NAME AND REASON: Leave the listener with all the information they will need to know about you. Don’t make them guess. Always leave the reason you are calling. It is very unprofessional to just leave a message simply saying “give me a call”

5. MAKE IT EASY FOR THEM TO RETURN YOUR CALL: Tell them a good time to return your call. Give them a date, time and phone number.

6. BE PROFESSIONAL: People do judge you by the tone of your voice. Increase your image by sounding professional in everything you do over the phone

Remember that you won’t be able to avoid phone tag, but you can definitely put things in your favor by doing several small things that will make a BIG difference in your image.

For more details on Business Communications, including effective email and voice mail use contact www.TrainingConnections.ORG.

(c) 2004 TrainingConnections.ORG

All rights reserved

About The Author

John Robertson is a Professional Trainer with over 20 years experience in Mid to Sr. Level Management in several Fortune 500 companies. His real world experience will bring credibility to your company. TrainingConnections.Org focuses on three major categories of Employee Performance Improvement; Leadership, Management and Sales Training. Contact us today for more information or check our web site.

mailto:info@trainingconnections.org

Everywhere I turn, I’m being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.

I doubt that the question will be answered definitively, but after hearing from other Internet copywriters and after considering the issue myself, I’ve learned that if you follow three guidelines, the issue of length will become almost irrelevant.

Guideline #1) TELL PROSPECTS WHAT THEY WANT AND NEED TO KNOW TO MAKE A BUYING DECISION.

Interested prospects will read even a sales letter of several pages long if they are interested and if your sales letter has good content. Many of us are more interested in telling prospects what WE want them to know. But we should all be telling prospects what THEY want and need to know.

Guideline #2) OMIT NEEDLESS WORDS.

This guideline is actually Rule #17 from Strunk & White’s famous little book on writing, _The_Elements_of_Style_. (If you write, you really should read this small but influential book.)

Anything that doesn’t have a direct purpose or work toward winning over your prospect should be cut out. I don’t care how much you want to tell them about what a great reputation your company has and how successful you were last year. Unless that information takes the reader one step closer to buying (admittedly, sometimes it does), cut it.

Do the research and know your target audience. Then, write with their needs in mind. Write everything your prospects want and need to read, but write ONLY what they want and need to read. Cut the rest.

Guideline #3) TEST. TEST. TEST.

This is the best indicator of how long your sales letter should be. If you don’t like to test, you have to rely on luck. Not a good idea. Put together the best sales letter you can with everything a prospect needs to know to make a buying decision, cut out anything that’s not essential reading for your prospect, then run it. Record the results. Rewrite a portion of the letter. Test again. Record the results. Keep doing this until conversion rates improve and you’ll know how long your sales letter needs to be. Of course, this kind of testing is much easier online than in offline direct mail, but it needs to be done. (Offline direct mail will probably require a split mailing.)

Although many people will tell you that “research has shown longer sales letters pull better,” the only research you should be paying attention to is your own. Long sales letters don’t pull well for everyone.

There’s an easy way to answer to the question of how long or short a sales letter should be. (It’s the same for other similar questions of tone, diction, and how much text you should emphasize.) Determine the needs and desires of your readers and you’ll have your answer.

About The Author

Matthew Cobb is an independent copywriter/consultant. Contact him at contact@cobbwriting.com or learn more about Sales Letters by Matthew Cobb by visiting his Web site at www.cobbwriting.com/salesletters, and sign up for his free monthly e-publication, The Seductive Sales Letter Clinic.