Archive for the 'House Of Publishing' Category

Promote Your Business with Video

Saturday, January 31st, 2009

Commercial videos are a fantastic tool to advertise your organisation’s products & services. Sure, there are numerous other marketing strategies available which include article writing to blogging, from public relations to RSS. Although, nothing says “cool, connection, & creativity” like a commercial video. Click here to find out about video production, distribution and marketing services from Vidify.

Increasingly businesses of different sizes are making promotional videos about their services. They’re not only posting them on their websites, but they are putting them to their official blogs. To gain global twenty four seven exposure, video commercials are being added to numerous video-sharing sites like that of You Tube & Google Video. And why not ? it’s economical, easy to undertake, and can have a major difference, in some cases, on the traffic it drives to your organisations website.

There are several other reasons why online videos are a wonderful way to advertise your company.

Professional videos benefit from an extensive distribution channel: Videos by their own nature are straightforward to “package” which means they are just right to go into a selection of different distribution channels. You can add them on your businesses website or blog, then again you can store them onto your netbook and run them over & over again at a selected show. You can add them to countless online video-sharing social media websites. You can burn them onto DVDs & give them away or sell them. You can even distribute them via email.

Videos on the Web are a good way to communicate. As our knowledge of technology evolves, so do the ways in which people like to interact with others. Most people are visually oriented meaning that is how they best understand & interact with their world. This makes internet videos the ideal company strategy to speak to today’s public.

These are just a few of the many reasons why Web videos might be a successful way to promote your firm’s products & services. Discover more about this topic to see how you may utilise your precious time, money, and energy to speak with your target market in an inventive & motivating way.

8 Ways to Improve Your Writing Immediately

Sunday, June 1st, 2008

Is it possible to improve your writing instantly? The answer, happily, is “yes.”

While researching a book on famous speeches and essays, I found eight easily correctable mistakes writers often make. Here they are…and how to correct them instantly.

1. UNFOCUSED SUBJECT – Focus on a single theme only. Every sentence and paragraph should reinforce that topic.

2. TOO LONG – Abraham Lincoln crafted his Gettysburg Address in less than 300 words. Unless I’m specifically asked to do otherwise, I try to condense my work to one double-spaced single page (about 250 words).

3. WEAK PREMISE – Can you state the major focus of your message in 20 words or less?

4. NO ATTENTION-GRABBER – The first sentence or two must quickly attract the reader. Two ways to do this: (a) ask a question or (b) reveal a discovery.

5. UNLINKED PARAGRAPHS – Each paragraph should logically lead to the next. One way some writers do this: (a) quickly write several paragraphs on a subject; ((b) prioritize them; (c) present them in descending order from most important to least important; (d) conclude by restating the two or three most important points.

6. PASSIVE VERBS – Passive verbs like is, am, was, and were simply exist. Action verbs run, jump, excite, and motivate.

7. BORE FACTOR – Some research says the average adult attention span is only eight seconds. So it’s important to make your points convincingly, and end your paper powerfully.

8. WEAK ENDING – Exit your report like an experienced stage performer…leave your audience wanting more. Two ways to do this: (a) use a famous quote to reinforce your conclusion, or (b) give details showing the reader where to get more information on the subject. (Examples: your phone, fax, e-mail, etc.)

Rix Quinn - EzineArticles Expert Author

Rix Quinn writes the nationally syndicated weekly newspaper humor feature “Poor Rix’s Almanac” for DBR Media.

His new book “Words That Stick” is available from your local bookstore, or from Amazon.com. He can be reached by phone at 817-920-7999.

How to Debate – Tips and Tricks

Sunday, June 1st, 2008

“Ignorance is no argument’ – Baruch Spinoza

The first round of the QDU took place last week, and I am involved in a team (fortuantly we won). Seeing that this is a world wide activity I felt that I should write some basic tips for debating, as I realize how hard it is when I first started. I have been debating for 5 years and hopefully I can pas my experience on to others.

I’m not sure if different countries have different types of debating, but Australia has a system where there are 3 people on each side who take it in turns to argue a point.

(1) – You are always right – no matter what you really believe, if you want to win then you have to know that what ever you say is correct and your opposition is always wrong.

(2) – Strong central argument – after you make each point link it back to your teams case. This makes the whole team look more prepared and gets big marks.

(3) – Rebut – if they have an incorrect fact, rebut it. If they do not link back to their teams case, rebut it. If they give an example that has no relevence, rebut it. Remember, the opposition is always wrong.

(4) – If you need more time, summerize – a good summery not only gets good points, it also increases your time. If you go under time you lost points and the same occurs if you go over. Try to find a balance.

(5) – Never insult the opposition – no matter how much you want to, don’t! If you want to insult something, do it to their argument. Don’t use personal attacks if you want to win.

(6) – Have passion – believe in what you are saying and you probably will win. Speak from the heart, but also use logic and academic research.

This is not so much a guide but just some helpful tips, so that you can earn maximum points. If you still have some query’s, then post a comment below.

Russ Egan
http://s-bend.blogspot.com